I’m Jana Heyer, a seasoned founding product designer with a strong foundation in graphic design, advertising and a MFA in design. I love to blend my artistic flair with product strategy to lead design at early stage start-ups.

Product Design

ALLTRAILS

Revamp of the search experience to allow users to find trails faster including future launches, marketing materials and user education.

Search and Distance Filters

VARO MONEY

App Redesign and Public Launch

Redesign of a consumer banking app and design system to prepare for the public launch of the product.

BRAND AND MARKETING

AYA

Branding system for a line of products including packaging, illustration style, photography and copy guidelines.

Brand and Packaging

FABLE

Brand for a community shop including a unique illustration style, photography style and social media approach.

Brand and Packaging

CA TECHNOLOGIES

International OOH Advertising campaign to increase recruitment diversity in North American, European and Asian offices.

Global Recruitment Campaign

NEST

B2B Marketing

Marketing Materials created for sales teams and conference connections leveraging brand icon system that sat well alongside consumer campaigns.

ILLUSTRATION

Product DesignBrandingIllustration About