Momentum Tax & Accounting
At the beginning of any branding process I work with the client to articulate the vision of the business that they would like to communicate to their clients. With Momentum we landed on the simple phrase “Taxes don’t have to be scary, we are here to help.” Accounting can be frustrating, so it was important that the brand be approachable and comfortable, while communicating trustworthiness.
The client also wanted to step out from the typicality vernacular of accounting firms and have a clean look with fresh colors to communicate the founders approach to a new kind of accounting firm. The movement in the graphic system resonated with her desire to build and grow with the client over a long relationship.