Varo Money App Refresh
Varo Money is a San Francisco based FinTech who’s mission is to bring a better banking experience to mobile only customers, and provide their users tools and features to get out of the bank fee cycle and build their wealth. The app design needed a visual refresh to appeal to their millennial user base and better align with iOS11 guidelines.
The challenge was to give the app a visual update within a limited number of engineering hours. The solutions had to be global, yet light for the engineering team to implement, freeing up their hours to roll out new features. And updated color pallet, typeface, illustration style, tab bar and inclusion of merchant logos gave the app the polish the team was looking for and also improved the users experience.
The implemented changes gave the app an updated feel while increasing scanability of information and gave the users a better experience.
The addition of bank and merchant logos across the app gave transaction screens and account set made the content easier for the user to scan content.
The illustration style shifted to a flat design with a new color palette, bringing texture and color to the pages.
Quasimoda was chosen to replace Gotham Narrow as the display and body typeface across the app. The 11 weights of Quasimoda provides for good hierarchy and accessibility. The angled terminations add visual interest in heavier weights, while the thinner drawings are very legible at small sizes.