SONOMA CANNABIS COMPANY

Aya Brand and Packaging

What is Aya?

Sonoma Cannabis Company, a generational family farm renowned for its respect for the land and commitment to community, approached us to create a name, brand, and packaging system that truly represented their values. Their mission is to craft premium cannabis products that showcase the best of their hand-tended crops in the Valley of the Moon.

The Challenge

Sonoma Cannabis Company sought a brand identity that would resonate with an expanding market of cannabis users while honoring their deep connection to the land and their dedication to health and healing. They wanted their branding to reflect their passion and the unique qualities of their Northern California farm.

The Solution

Inspired by their love for the land and the serene experience of watching the Milky Way rise over their fields at harvest time, I designed a graphic system that captures the essence of Northern California. The branding is grounded in the natural beauty of the region and highlights the four main strains they cultivate.

The Impact

Since the launch of the new brand and packaging system, Sonoma Cannabis Company’s visuals have deeply resonated with their customers. The design has received several accolades, including a GD USA Award for Packaging Design and a HOW International Award for Identity. Additionally, it has been featured on The Dieline as one of the top ten cannabis packaging systems.