CA Technologies, a leading B2B tech company, faced challenges in attracting top talent who are often drawn to startups and companies perceived as innovative and progressive. To address this, we launched a global recruitment campaign aimed at revitalizing the company's image in expanding markets.
With a focus on markets in Asia and Europe, the goal was to refresh CA Technologies' brand perception and appeal to developers by highlighting the company as a dynamic and innovative workplace. The challenge was to create a campaign that would resonate with potential candidates and differentiate CA Technologies from its competitors.
The "Bring What You Bring" campaign was designed to invite developers to contribute their unique qualities to a vibrant and evolving company culture. Building on a solid strategic foundation, I led the conceptualization and art direction of the campaign. This included overseeing photo shoots and managing the entire creative process through to the final press proofs and delivery.
The campaign successfully positioned CA Technologies as a forward-thinking and attractive employer, enhancing its appeal to global talent. The fresh, engaging visuals and messaging resonated with the target audience, helping to strengthen CA Technologies' presence in the competitive tech recruitment landscape.
