826 Valencia is a wonderful children literacy and tutoring non-profit founded in San Francisco. They have expanded to cities around the country and help thousands of children a year to learn to write, communicate and find personal victories which help to propel them through finishing high school and onto college.

I was tasked with creating the invitation and graphic system for their annual gala event which secures much of their funding. They requested a graphic system which communicated the lighthearted nature of 826 Valencia. Turn of the century circus signage inspired the print and digital materials. It was paired with hand drawn flourishes and illustrations and a color pallet drawn from vintage posters.