Local shop with local flavors is the heart of Fable Ice Cream. Inspired by Vintage drawings of Aesop’s Fables and turn of the century book stamps the logo mark has just enough whimsy to fit the brand. The F is inspired by vintage book stamps and story books from the turn of the century. It serves as the logo icon for the brand.

In 2018 Fable began coffee service, bringing their unique ice cream flavors to beverages.